Amsterdam Falafelshop To Franchise
written by Amanda
on 09/20/2010
One of my favorite fast food stops in the city, Adams Morgan's Amsterdam Falafelshop
announced today that it is franchising. That means more falafel and
twice-fried fries to go around.
According to the release, "the newly-minted franchise plans to carefully
expand by concentrating on selling to the nearby states along the
Northeast, Mid-Atlantic and Southeast regions."
The husband and wife team of Scott and Arianne Bennett opened the
original location six years ago at 2425 18th St.
The company's franchise announcement cites a rising interest in Middle
Eastern foods.
And Scott Bennett notes an unexpected customer base driving up sales at
the falafel shop: war veterans returning home.
"We see them come into the restaurant all the time in their uniforms and
we always ask where they've been and they tell us everywhere from
Baghdad to Kabul, and Islamabad to Stuttgart, where falafel has become
an institution," Bennett says in the release. "Apparently they tasted
the falafel while over there, really liked it, and want to eat it back
here at home. It wasn't something that we had anticipated but it makes
sense when you think about it."
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